Original stories that put your business in the news.
We create an original, data-led story around your business, agree it with you, then pitch it personally to the journalists who cover your world. We aim to win you coverage and links, and send you a clear report on what landed.
- An original story built around your business or sector
- Personal pitching to national, trade and regional journalists
- Coverage and links that build trust and help you show up in search and AI answers
- A clear coverage report, so you know exactly what was published
Be seen in the places people trust
One good story, placed well, works in three places at once.
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In the press
Coverage in respected publications gives you a kind of credibility that advertising can't buy.
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In search
Links and mentions from news sites are among the signals search engines use to judge which businesses to trust.
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In AI answers
AI assistants lean on trusted, widely cited sources. Coverage in respected titles helps your business become one of them.
One campaign, start to finish
Every campaign follows the same simple shape. We do the work; you approve the story.
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The study
An original, data-led piece of research around your business or sector, using up-to-date public data.
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The story
A ready-to-publish press story with headline options, key figures and a quote from you.
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Personal pitching
One-to-one pitches to the national, trade and regional journalists who cover your sector.
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Local news
Local versions of the story for community and local news sites in the areas that matter to you.
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Replies and reporting
We handle journalist replies and follow-ups, then report back on the coverage and links won.
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Not sure it's right for you?
Tell us what you do and who you want to reach. We'll tell you plainly whether there's a story in it. Get in touch.
Who we work with
Every sector has its own data, its own journalists and its own news hooks. We build the story around yours.
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Consumer and lifestyle
Brands people buy, use and talk about.
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Hospitality and travel
Hotels, venues, restaurants and travel businesses.
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Food and drink
Producers, brands and food and drink businesses.
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Property and the built environment
Developers, agents, architects and interiors businesses.
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Health, wellness and beauty
Wellness brands, clinics, spas and beauty businesses.
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Technology and start-ups
Growing tech businesses with something to say.
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Professional services and B2B
Firms that sell expertise to other businesses.
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Retail and e-commerce
Shops, online retailers and direct-to-consumer brands.
Five steps from idea to coverage
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Understand
We learn about your business, your customers and who you want to reach.
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Research
We build an original study around your sector, using current public data.
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Write and approve
We turn it into a ready-to-publish story with your quote. You approve the story and your quote before anything goes out.
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Pitch and place
We pitch it personally to the right journalists and place local versions with community news sites.
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Report
We handle replies and follow-ups, then show you the coverage and links won.
Journalists don't need more press releases. They need stories worth running.
What makes us different
Story first
We only pitch stories a journalist would genuinely want to run. Every figure comes from a published source. That protects your reputation and ours.
You approve the story
You see the story, the headline and your quote before any journalist does.
Personal, not mass
Every pitch is tailored to what each journalist covers. We don't send blanket press releases.
Search and AI aware
We plan stories with search visibility and AI answers in mind, not just column inches.
Clear reporting
You'll always know what was published, where, and which links it gained.
Straightforward terms
Clear written terms and a fixed quote, agreed with you before any work starts.
Questions we're often asked
What is a data-led story?
It's a news story built on fresh numbers rather than an announcement. We look at up-to-date public data about your sector or area, find what's new or surprising, and build a story around it, with your business as the expert voice. Journalists are far more likely to run a story with real figures behind it.
What do you need from us?
A short conversation about your business, a named spokesperson for the quote, and a quick review of the story before it goes out. We handle the rest.
Do we approve the story before it goes out?
Yes. You approve the story and your quote before anything goes out.
How much does it cost?
Every brief is different, so we give a clear quote once we understand what you want to achieve.
How soon will we see coverage?
It depends on your story, your sector and the news agenda. Once we've agreed your story, we'll give you a realistic view of likely timings.
Can you guarantee coverage?
No honest agency can guarantee editorial coverage, because journalists decide what they publish. What we can promise is a strong, well-researched story, personal pitching to the right people and a clear report on what landed.
Will this help us appear in AI answers?
It can help. AI assistants tend to draw on sources they consider trustworthy and widely cited. Credible coverage in respected publications makes it more likely your business is mentioned, and described accurately, when people ask for recommendations or advice.
Who do you work with?
We work with businesses across the UK and internationally.
Is there a minimum contract?
No. There's no minimum contract. Each campaign is quoted and agreed with you on its own.
How do we get started?
Already heard from us? Reply to our email with a little about your business and who you'd like to reach. New to us? Send us a note through our contact page. We'll arrange a first conversation and tell you plainly whether there's a story in it.
Have a story worth telling?
Most businesses do, even if they don't know it yet. Tell us a little about what you do and who you want to reach, and we'll come back with ideas for the story we could build.