A clear process from first idea to press coverage
Five steps, with the story and your quote approved by you before any journalist sees them. We refine each campaign as we learn what works for your business.
Step 1
Understand
Every campaign starts with a conversation. We learn about your business, your customers, the areas you serve and the publications you'd most like to appear in.
What this involves
- An initial conversation about your goals
- Agreeing your spokesperson and the areas that matter to you
- Agreeing what success looks like
Step 2
Research
We look at current public data relevant to your sector and find the angle journalists will care about: something new, surprising or useful.
What this involves
- Story angles shaped around your business
- Original research using current, publicly available data
- Key figures checked against their sources
Step 3
Write and approve
We write a ready-to-publish story with headline options, the key figures and a quote from you. The story and your quote go to journalists only once you've approved them.
What this involves
- Headline options and a clear news story
- A quote drafted with you and approved by you
Step 4
Pitch and place
We pitch the story personally to the national, trade and regional journalists most likely to want it, and match each pitch to what they cover. We also place local versions with community and local news sites.
What this involves
- Journalists chosen for each story
- Personal, one-to-one pitches
- Local versions for community and local news sites
Step 5
Report
We handle journalist replies and follow-ups, then show you what was published and the links it gained. We use what we learn to sharpen the next story.
What this involves
- Handling replies, questions and requests for more detail
- A coverage report with every piece and link
- Regular updates while your campaign is running
- Ideas for the next story
What to expect from us
Start to finish
We look after your campaign from first conversation to final report.
Regular check-ins
We'll agree with you how often to catch up, and keep you updated in between.
No surprises
We agree the story, the figures and your quote with you before the story goes to any journalist.
Have a story worth telling?
If this way of working suits you, tell us about your business and we'll start with a short conversation.