About Perfect Press
We help businesses get talked about for the right reasons, with original stories built on real data and pitched to the right people.
Our story
Perfect Press started from a simple observation about what journalists actually use.
Too many businesses are told PR means sending an announcement to a long list and hoping. It rarely works, because an announcement on its own is seldom news.
So we do it differently. We start with research, finding something new in recent published figures that connects to your business. We shape it into a story a journalist can use, with you as the expert voice, and you approve the story and your quote before it reaches any journalist. Then we take it personally to the journalists most likely to run it.
The aim is coverage in publications people trust, and a clear report showing exactly what was published.
What we believe
Plain speaking
We tell clients what we think will work, and what won't. We tell journalists only what's true, and every figure has a source.
Stories over noise
One interesting story beats a stack of forgettable press releases.
Personal, not mass
Journalists are people with their own beats. We write to each one about what they actually cover.
Accountability
We report clearly on what we've done and what it achieved, good and bad.
Have a story worth telling?
We'd like to hear what you do. Send us a note and we'll come back with ideas for a first story.