One campaign, from fresh research to press coverage
We build each campaign around an original story about your business or sector. It has five parts, and we look after all of them. You approve the story before anything goes out.
The study
An original, data-led piece of research built around your business or sector.
Journalists want something new. We start by looking at recent published figures relevant to what you do, and find the angle that's newsworthy: a trend, a ranking, a regional comparison or a surprising change. The result is a story that only your business is telling.
What it includes
- Story angles shaped around your business, your sector and your areas
- Research using current, publicly available data
- Key figures checked against their sources
Useful if
you'd like coverage but don't have an announcement to make.
The story
A ready-to-publish press story, with your voice at the heart of it.
We write the study up as a news story a journalist could run with very little editing. It has a clear headline, the key figures and a quote from you that puts the findings in context. You approve the story and your quote before anything goes out.
What it includes
- Headline options
- The key figures, clearly set out
- A quote from your spokesperson, agreed with you
- Your approval of the story and your quote before anything is sent
Useful if
you want a spokesperson to be seen as an informed voice in your field.
Personal pitching
One-to-one pitches to the journalists who cover your sector.
We don't send blanket press releases. We pitch the story personally to relevant national, trade and regional journalists, and write each pitch around what that journalist covers.
What it includes
- Journalists chosen for each story, by beat and publication
- Pitches tailored to what each journalist covers
Local news
Local versions of the story for community and local news sites.
Many good data stories have a local angle. Alongside the national and trade pitching, we prepare local versions of your story and place them with community and local news sites in the areas that matter to you.
What it includes
- Local versions of the story, focused on the right places
- Placement with community and local news sites
- Included in your coverage report
Useful if
you serve particular towns, cities or regions and want to be visible there.
Replies and reporting
We handle the conversation with journalists and show you what landed.
When journalists reply with questions, ask for more detail or want a further comment from you, we handle it and bring you in only where needed. Once the campaign has run, you get a clear coverage report showing what was published, where, and the links it gained.
What it includes
- Handling journalist replies and follow-ups
- Co-ordinating any extra comment or detail from you
- A coverage report with every published piece and link
What a campaign can do for you
Press coverage
Coverage in respected publications. It's a kind of credibility advertising can't buy, and it's something you can share with customers, partners and investors.
Search visibility
Links and mentions from news sites are among the signals search engines use to judge authority. Coverage of a real story helps build your visibility in search over time.
Visibility in AI answers
People increasingly ask AI assistants for recommendations. Those tools draw on trusted, widely cited sources, and coverage in respected titles helps your business become one of them.
Have a story worth telling?
Tell us what you do and who you'd like to reach, and we'll suggest where a first study could start.