Sectors we work in
Every sector has its own data, its own journalists and its own news calendar. We build the study around yours, so the story feels like it could only come from you.
Consumer and lifestyle
Brands people buy, use and talk about.
Consumer journalists love a fresh number about how people live, shop and spend. We find the trend in the data and put your brand at the centre of it.
The kind of story we might build
- How habits or spending in your category are changing
- Where in the country a trend is strongest
- Seasonal stories backed by real figures
Hospitality and travel
Hotels, venues, restaurants and travel businesses.
Travel and hospitality stories work especially well with a local angle. We build stories around places, visitors and the way people choose where to go.
The kind of story we might build
- Regional comparisons of visitor or venue trends
- Rankings of places for a particular kind of trip
- Local versions for the towns and cities you serve
Food and drink
Producers, brands and food and drink businesses.
Food and drink stories work best when there's something new to say. We look for the figures behind what people eat, drink and buy, and give your business the expert voice.
The kind of story we might build
- Changes in what and where people eat and drink
- Regional differences in tastes and spending
- Trade-focused stories for buyers and the industry press
Property and the built environment
Developers, agents, architects and interiors businesses.
Property is driven by data, and journalists cover it constantly. We find the local or national angle that makes your expertise the obvious source.
The kind of story we might build
- Area-by-area comparisons of prices, rents or demand
- Changes in how and where people want to live
Health, wellness and beauty
Wellness brands, clinics, spas and beauty businesses.
In this sector, accuracy matters most. We build careful stories from credible public data, with a responsible quote from you that adds expertise rather than hype.
The kind of story we might build
- Trends in health, wellbeing or beauty habits
- Regional differences in access, demand or spending
- Expert context from your spokesperson
Technology and start-ups
Growing tech businesses with something to say.
Tech journalists hear from a lot of companies. An original data story gives them a reason to listen, and positions you as the business that understands the trend.
The kind of story we might build
- How a technology is being adopted, and where
- Stories about the problem your product solves, told through data
Professional services and B2B
Firms that sell expertise to other businesses.
In B2B, reputation drives enquiries. A well-researched story in the trade and business titles your clients read shows your expertise better than any advert.
The kind of story we might build
- Research into the issues your clients face
- Sector rankings and regional comparisons
- Trade, business and national press angles
Retail and e-commerce
Shops, online retailers and direct-to-consumer brands.
Retail stories need to be timely. We build data-led stories around shopping habits and key trading moments that keep your brand in the conversation.
The kind of story we might build
- Shopping and spending trends in your category
- Seasonal and trading-moment stories
- Local angles for the areas where you have stores or customers
Have a story worth telling?
Whatever your sector, send us a few lines about your business and we'll point out where the news angle might be.